Build Trust & Follow Through

Featured Column in the Whistler Question newspaper – January 24, 2013 Relationships are built on trust.  When trust is broken, it is tough, and sometimes impossible to regain it back.   And a brand is built on trust too.  In spite of the fancy lingo, a brand is nothing more than a promise a business makes […]

Share

Read more

Books for Biz Brains

A couple years back, I read an astonishing statistic on web site marketingspot.com that “the average adult reads four books a year, most of them religion and fiction.”  Let’s face it, these statistics probably haven’t improved much since life hasn’t exactly slowed down. But as British politician James Bryce once said, “the worth of a […]

Read more