Treat ’em right or else!

People are connecting on LinkedIn, liking on Facebook and tweeting on Twitter at a rapidly increasing rate.  Have you thought about the impact this new way of communicating can have on your company’s reputation? Obviously, people can comment on your product or service taking it viral instantaneously, but what about your human resource practices?  If […]

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Leadership Strategies & Tactics

People often confuse managing and leading as the same thing.  Anne Fisher, a Senior Writer for Fortune magazine suggests that there is a difference in that management is actually a part of leadership.  She writes that, “Actual leadership requires that you create a strategy, a vision and then exemplify it.” Vision might seem an overused […]

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Promotional products: Big Impact, Small Price Tag

Many are familiar with the elements of a marketing mix referred to as the four ‘P’s.  Product, price, promotion and place have been commonly used to formulate marketing campaigns since the 1960’s. One of those tactics within that framework is promotional products, or advertising specialties as they are increasingly being called. The value of promotional […]

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Is an MBA for you?

Last week’s column covered the importance of continual learning in today’s business world.  With an option to study online, MBA degrees have soared in popularity. There are over 160 MBA courses in Canada at 39 different schools. From General and Executive MBAs to ones focusing on an assortment of subjects, MBA courses in Canada fall […]

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